Token commanders may have synergies with tokens and the number of tokens you have in play, may buff your already existing tokens, or copy existing tokens via the populate mechanic
Reins of Power: If you are the one playing a deck where creatures are not a big part of your strategy, you can pick the opponent with the best creatures and drop it on that opponent
It also allows the mechanic to play out well in the late game, giving you something to spend your mana on when you dont draw a spell to play
if you remember the "flip" cards of kami...these new double faced cards are just rip offs of that ability, designed to boost sales in WOTC sanctioned card sleeves, and extra "checklist" cards which im sure they will start selling on thier site, overall i agree 100%, they dropped the ball with this, if could have been so much more, but is nothing more then a rehashed "flip" thats been geared toward product sales
You can interact with the data computers there to track your progress